Summer Vacation – Preparing For Your Summer Vacation

We all know that planning and preparation for anything goes a long way to minimizing problems later. There is no better example of this than taking a summer vacation. Are you thinking about this year’s summer vacation? If you are, have you already started planning and preparing for your vacation or trip? Why not?

There is actually no excuse as there are a large number of planning and preparation tips available for summer travelers online, in seasonal magazines, even from some travel agents. Having said that, some advice may put us off because it pertains a specific location or country. When planning and preparing for your summer vacation, however, we are encouraged to keep our destination in mind.

No matter what your vacation destination is, you will need to take the time of year and the climate conditions at that time into consideration. If you are visiting a tropical location, you will need to bring along the appropriate clothing. Bathing suits, shorts, t-shirts, and tank tops are common appeal found at beaches and aboard cruise ships. While you may be expecting warm and sunny weather, it is still advised that you prepare for the worst. Raincoats and an umbrella may be a great addition to your summer clothing.

Need a very good example of this? What if due to a miscalculation or a mistake in planning, you ended up at your tropical destination during their “rainy” season!!!

No matter where you are traveling to, overseas or even in your own country, I would encourage you to always have the proper forms of identification. For example, living here in Spain, we are obliged by law to always carry proof of identification which may be an id card or passport. Although this is not the case in all countries, it really isn’t worth neglecting this.

Part of our planning and preparation for our summer vacation is considering all possible eventualities. So, I would strongly encourage everyone to have the following documentary proof with them while traveling…

  • Passport
  • Driving Licence
  • Health Insurance
  • Car Insurance
  • Car Rental Agreement which may include the car insurance

For many the most popular summer vacation destinations, especially in southern Europe, are the coastal regions and the beaches. Each year millions of individuals and families flock to beaches. If you are spending your summer vacation at the beach, or you know that a great deal of time will be spent there, it is important that you bring along the appropriate clothing and sunscreen.

Believe me, I know from observing painful experiences that many of us still do not realize the dangers of sunbathing or just being out in the sun without sunscreen. The worst is when I have seen young children having a great time in the pool during the hot summer months here in southern Spain. I have then seen them the following day with painful looking blisters and sores because they had not used sunscreen or enough of it.

Always have sunscreen and plenty of it. In addition to sunscreen, you will need to make sure that you have beach towels and plenty of water or liquids on hand.

Cruises are becoming more popular as a summer vacation choice for many individuals and families who are looking for something different. If you are taking a cruise, you are advised to start preparing for your trip as soon as you book your reservation. Unlike many other vacations, a cruise often requires a larger amount of planning and preparation.

When preparing for your cruise, it is important to keep in mind where your ship will be going and what stops are planned as part of the itinerary. When on international waters or traveling to a foreign country, a passport is required.

Please don’t make the mistake of leaving this too late if you do not have a passport. Each country has its own process for receiving and approving applications. Make sure you know what to do in yours.

I have not only seen the disappointment of people who have had to cancel their vacation and lose money, I have also seen all kinds of problems arise mid vacation when passports expire. Don’t take the risk.

We all have our favorite things we take on vacation. This can range from tooth paste and soap to washing detergents. People take all sorts of things with them – just in case.

For the most part, if you forget to bring along certain supplies you can always find and purchase replacements. The only downside to purchasing what you need at your vacation destination may be the price. Popular vacation destinations may have inflated prices. Others will surprise you at how inexpensive your favorite brand is.

With the recent increase in airport security and new travel restrictions, we may all need to accept that we will need to wait until we get to our destination before buying certain products. Part of our planning and preparation is to check what we can and cannot take in our luggage.

There’s a final point I wish to make about summer vacation or any vacation preparation. We all need to make sure that we can make contact and be contacted by others.

Make sure you have the details of all the important contacts you may need at a given time. This may be family or friends. It may be your country’s consulate or your car rental company. The point is, just think how much easier it will be if you have the details at hand.

Equally, develop an itinerary and give copies of your travel plans to those that need to know so that they can contact you should the need arise.

I cannot over emphasize how important the preparation for your summer vacation is. To some, preparing for their vacation may seem a daunting task. To others, it may seem unnecessary or even boring.

How ever you may regard preparing for travel or vacations, please ensure you follow the tips suggested as well as any others you can think of.

Are you bored with the same summer vacation routine? Struggling to find that vacation of a lifetime? Then open your mind to the unique possibilities by visiting qdmarbella.com below. You will be delighted by the choice and the great comments made by clients from North America and other countries.

How the Internet Affects Traditional Media

Traditional Publishing, REST IN PEACE

This is the headline that greets you when you land on a web page erected as a memorial to commemorate the decline of Traditional Media. A photograph of a man who seems to be in distress and who’s possibly just lost his job accompanies this headline. If this does not paint a bleak picture, go on to read the 548 headlines that all sing to the same tune as the following:

  • Bad Times: NYT Says Revenue Fell 13.9% Last Month

    – Forbes.com

  • Men’s monthly magazine Arena to cease printing after 22 years

    – Guardian.co.uk

  • Cosmopolitan UK publisher to cut 100 jobs

    – Guardian.co.uk

There’s even a website entitled Newspaper Death Watch that chronicles all the publishing and newspaper houses that close down. All rather morbid wouldn’t you say?

The Deadly Spell

Let’s take a quick look at Traditional Media and how the Internet cast it’s deadly spell.

Back in the old days, we’re talking 500 years ago; Gutenberg revolutionized the printing industry by inventing the printing press. This meant bibles could be produced at a fraction the time it used to. This also meant more copies in a shorter time and the Word of God got further reach in a shorter time. Newspaper houses and Magazine publishers still use a printing press today (well thank you captain obvious).

Much later, shortly after the advent of electricity, the world was blessed with another few media breakthroughs, namely radio then a few years later, television. Marketers and Advertising agencies had it all figured out as they devised Integrated Marketing Campaigns with astronomical budgets. Ah, the good old days. Well, much to the dismay of many of these agencies, this media landscape started to change.

Behold! Enter The WWW

At first a website was seen as a cute way to put your company brochure online and on top of that the disastrous dot bomb era created skepticism that labeled the Internet as a bad media and business channel.

Fortunately, since then the Internet has matured. Now, in countries where broadband has achieved high levels of household penetration, the web has become the consumer medium of choice.

Why? Because people can do research, shop online, watch videos and connect with friends all in the comfort of their own homes. People can choose what media they want to consume, where and when they choose too, especially with mobile connectivity. Marketers can no longer dictate what advertising messages people get subjected too.

Social Media, The New Black

Then there is the phenomenon of Social Media. It changed the media landscape forever. Social Media websites have allowed consumers to connect with friends, family, colleagues and peers in ways that were never imaginable a few decades ago.

Technology has empowered the consumer to become the Prosumer. Prosumers are consumers who produce content such as videos, photos and blogs that can be instantly distributed and shared amongst millions of people via social media platforms. This is also known as user-generated content or UCG.

Here is an interesting bit of trivia about the reach of Traditional Media vs. the Internet and Social Media.

Years it took to reach a market audience of 50 Million:

  • Radio – 38 Years
  • TV – 13 Years
  • The Internet – 4 Years
  • The iPod – 3 Years
  • Facebook – 2 Years

So How Does The Internet Affect Traditional Media?

The Internet has decreased the need for Traditional Media because it enabled consumers to join social societies within their neighborhoods, across their countries and internationally. It has empowered them to converse at their leisure, 24/7, with friends.

Considering all that’s been said, the demise of Traditional Media can largely be attributed to the following factors:

  1. Decline in readership: The distribution of free news and information on the web has led to the decline in readership for traditional publications.
  2. Decline in revenues: The decline in readership means advertisers will spend their money elsewhere and this leads to a decline in ad revenue.
  3. Real-time updates: Traditional Media can’t compete with instantly updated user-generated content that’s immediately available for the world to see.
  4. The rise of UGC websites: People have the freedom of unlimited real time commentary on content while Traditional Media is static and is a one-way communication tool.
  5. Online Audio/Video channels: People can choose what they want to watch and listen, when they want to and where without any advertising interrupting their experience.

Simply put. The Internet has revolutionized the way things get done today. It has revolutionized the way we do business, the way we communicate and has broken down the walls of Traditional Media.

A recent example is the decision by Unilever UK to fire Lowe, their Ad agency of 15 years, in favor of crowdsourcing – which means it has thrown the brand creative pitch open to agencies and basically any person who can think of an idea, worldwide. This is done on the Internet of course.

Traditional Media will still be around for a while, but the Internet is getting more and more integrated into our daily lives.

Think about this. You could do without the Mail & Guardian or the MensHealth Mag for quite some time, perhaps live quite happily without it? But you just dare cut that ADSL connection…

Happiness Or Housework – Get Organized For Both!

If you are like most women with a family, you are still at work on your “free” time. Time off is not for rest or play, but for trudging up that steep hill of never-ending chores. Housework organization is necessary, but remember as Gretchen Rubin of The Happiness Project says, “The days are long but the years are short!”

How do we master the tricky balance of keeping our sanity while having a reasonably clean and organized home?

Delegate

Many working women, including “stay at home” Moms, still do more than their fair share of work. Think about this: if someone had to pay for that family maintenance work, the estimate runs upwards towards $100,000 yearly!

Want to see your time? Get some paper and divide the page into three columns. In the first column, list all of the weekly household tasks. In the next column, the approximate time it takes per week. In the third column, who’s doing it. Now add up everyone’s time, and get delegating!

Even young children can put clothes away, pick up after themselves and help with simple chores. My six year old granddaughter can run the vacuum through the high traffic areas. Encouraging kids in positive ways from a young age saves countless hours spent arguing later on! My Mother was always stressed over doing housework on her day off. I don’t blame her, but it didn’t help motivate me much!

Get Organized With The 4 B’s

Life Coach and author Martha Beck created a prioritizing tool called The 4 B’s: Bag It, Barter It, Better It and Batch It.

Bag It means ditching it!. If you’re dusting once a week, can you Bag It and do it twice monthly? Let go of what you can. People that truly love you don’t care about a little dust on your end-table.

Barter It means trading, including with money, to have someone else do it. Women often say they can’t afford a cleaning person, but regularly spend it on a casual dinner out. Feel guilty paying someone to do “your” work? Think of it as a priceless investment, giving precious time back to you and your family!

Better It means adding something pleasurable to something dreadful. Hate doing dishes? Better It by making a playlist that rocks your energy! Make it a game and count the songs it takes to empty the sink. “Better it” for your kids and Google “games to get your kids to do chores!”

Batch It means doing similar tasks all at once. Pick one hour for family “just do it” time. Shut down the electronics and don’t do anything else during that time. Make it fun, and set up rewards for everyone, including yourself. Rewards are powerful motivators and don’t have to be complex or expensive.

Organize In Baby Steps

Break big jobs into small steps and start with the smallest one. Give yourself permission to stop after completing the first step. Telling ourselves we only have to take one baby step relieves motivation-sapping mental stress, and we may end up inspired to keep going!

Little things add up. Stash natural cleaning wipes in the bathroom and wipe surfaces a few times a week after your bathroom routine. You’re already in there and it takes 60 seconds to wipe out a sink. When you walk through a room, pick up a few things. (See next.)

Get in the habit of putting things in one place, even if it’s just in piles. Assign specific areas for papers, mail, dirty clothes, coats and shoes. Even a little bit of organization saves huge amounts of time looking for lost items, reduces clutter, and makes cleaning more efficient; sorting one pile is easier than finding it all over the place on cleaning day.

Well begun is half done. (Mary Poppins had it right!) Pick one thing, and just get started! It’s never as painful a task as we think and it’s usually done before we know it. Find a balance, make it fun, get it done and go on to live your life!

Productive Search Engine Optimization – A Step Forward to Successful Search Engine Optimization

If you have a web site, what could be your concentration so that your web site will become popular in the Internet? Search engine optimization should be your main focus. It could help you get the traffic that you wanted so that you would be able to make big bucks on your web site. If you are "searchable" then you are in for this business. All you have to do is maintain that one and you would just see how your web site becomes successful.

Here are some tips so that you could be a step forward to successful search engine optimization.

1. You can submit your web site to search engines manually. But then there are some considerations that you need. Your web site's pages should be completely finished since search engines will not pay any attention for unfinished web sites. You should not also be a spammer meaning you should not be using keywords on your web site just for the sake of having them. Use keywords appropriately.

2. Web spiders are also looking for keywords so they can rank your web site. You need to target the keywords you want and make sure that you have them on your content. They should be used appropriately since over usage of keywords would drive away web spiders.

3. Make sure that you have other links to and from your site. The more links to your site, the better. You would be able to get a lot of targeted traffic if your web site is accessible to these visitors. You can exchange links with other sites but preferably exchange links with sites that have already established traffic.

4. You can also add in a forum on your site. If you have an area where where visitors can actually interact, time will come that more and more people would want to be involved in the discussion. Of course, this traffic is what you need to be on the top page rank.