Email Marketing – The Pros And Cons of Marketing With Email

Many small businesses are considering jumping into the world of email marketing. Email marketing has many different advantages, but it also has a few drawbacks that you need to keep in mind. The truth is that when utilized in the correct fashion it can be an extremely powerful and cost effective way of promoting your business and producing more sales. Once you learn about the pros and cons of email, you will be able to begin your own campaigns and get started down the path towards increased success and profitability.

The Advantages of Email Marketing

There are several key benefits to running an email marketing campaign. One of the most important is how cost efficient is can be. There is no other form of direct marketing that is as cheap as email marketing is. A 2005 study by the Winterberry Group found that for every dollar spent on email marketing, $15.50 was earned in return. There is much relevant data pointing to email marketing having a superior ROI than telemarketing, direct mail campaigns, radio or billboard advertisements and more.

Another advantage that email has is that you can quickly get your message across, and you can reach your customers and prospects in a place where they are comfortable communicating. If you have an idea for a new sale or promotion for the upcoming weekend, you can inform all of your customers about that immediately. With print advertising, traditional direct mail or anything else, the turnaround time could be days or possibly even a week or more.

One of the real strengths to running an email campaign is how effectively you can track the results that it produces. You will be able to see every click that is made to your website as a result of the email, and you will be able to see statistics such as how many people read the message, how many times they read it, if they ended up making a purchase and on down the line.

There is no other form of marketing or advertising that produces such an array of in-depth statistics. It’s an invaluable way to track your marketing efforts, and make the most out of every dollar you put into promotion.

Finally, another important advantage to email marketing that you will want to remember is that it’s the perfect way to convert prospects over a long period of time. No matter how great your products or services may be, not every person will be immediately ready to make a purchase or investment. Email marketing is the perfect tool to continue chipping away at those prospects over the long haul. By developing a relationship with each prospect and providing them with useful information, you will gain their trust and stay at the forefront of their mind.

The Disadvantages of Email Marketing

The largest disadvantage of email marketing is that so many people today are fed up with spam. All of our accounts are flooded with wasted emails everyday, and it’s a worldwide plague of the largest scale. Because of this, many people are wary about opening up emails from businesses, or about trusting anything they see in their inbox.

You can help combat this problem by being as transparent as possible. This means making it easy for people to see who is sending your message and what it’s about. It also means ensuring that all of your email addresses are used with permission, and you never purchase a list or steal addresses from another website.

Another disadvantage with email marketing is that far too many small business owners or managers know how to make a campaign work for them. Perhaps they try using gimmicks or copying an email that somebody else sent out. However, a much more effective strategy is sticking within your own identity, playing to your strengths and providing your prospects and customers with exactly what they are looking for.

Making Email Marketing Work for You

The bottom line is that the benefits of email marketing far outweigh the disadvantages. It’s all about learning how to run your own campaigns in the right way, and for maximum success there will be some trial and error as you traverse that path. By not utilizing email campaigns you’re missing out on a huge opportunity to help your business become more efficient and more profitable.

Great Weight Loss Solution – Lap Band Surgery

We face lots of problem in our life but overall life is beautiful. The way of living and food what we eat directly affects our body. Unhealthy eating and irregular life engender a new problem regarding health. Obesity is one of the common health problems. Obesity is really a great problem in itself and also welcomes other health problems like heart attack, diabetes, hypertension, cerebrovascular accident, myocardial etc and some time death. To live life happily we should first try to get rid of this disease-obesity. This is not the new problem. It is very old one. There are many solutions for obesity and tried by many obese people but ultimate result is only few of them get the real advantages from those solutions. In addition solutions are also not suitable for everyone and demand your full effort. Over all, there is one best weight loss solution which has ultimate good result in a little pain, efforts and for long term.

Lap band surgery is that ultimate solution which provides great relief from obesity in little pain. In this lap band surgery a laparoscopic adjustable gastric band (Lap band), an inflatable ring type device is implanted via surgery by surgeon to tie the stomach and to divide it in to two parts. Uppermost part is tie to form a small pouch. Theory behind dividing the stomach is, by doing so surgeon try to limit or control your food intake in order to decrease your obesity. Lap band device limits the ingestion of food in to stomach and also control the ejection of food in to small intestine. It reduces the stomach functionality. That’s why you prolong the period of fullness. You feel full in small amount of food for a long time and thus you can reduce your morbid obesity. Lap band device is made up of silicone elastomer to make it biocompatible.

In this surgery there is no need of cut and staple. Only small incisions are made on your abdomen to insert lap band. You feel no pain. The whole lap band surgery procedure takes less then 1 hour. It is done on an outpatient basis under a general anesthetic. Mortality rate of this surgery is less than 1%. Generally patient spends about 24 hours in hospital. You may require some week in recovery. After 1 or 2 weeks you can perform your all general activities including going to work and after 6 week you can do exercise.

Before having a Gastric lap band surgery, meet with the surgeon to know whether you are an eligible candidate or not. Once surgeon suggests you for this surgery then you can proceed with pre-operative test. After surgery you have to follow some post-operative diet plan given by surgeon. Strictly you have to follow that diet plan otherwise you couldn’t attend or achieve the goal to reduce obesity. If you really want a good result from this surgery then you have to make your mind to follow all these. In 18 months (approx) you can lose approx 50 to 60% of your weight. You can adjust your lap band anytime in future. Surgery has some side-effects also like slippage of band, lap band erosion, vomiting, nausea, Band leakage, Reflux, Difficulty swallowing, Enlargement of stomach pouch or band slippage, Dehydration, No weight loss, Blockage of stomach outlet, Gas bloat, Nausea, Constipation, Ulceration, Weight regain, Gastritis, In extremely rare cases death. But you can control these side-effects by taking proper care. Take full advice from your surgeon and then go for it.

Summer Vacation – Preparing For Your Summer Vacation

We all know that planning and preparation for anything goes a long way to minimizing problems later. There is no better example of this than taking a summer vacation. Are you thinking about this year’s summer vacation? If you are, have you already started planning and preparing for your vacation or trip? Why not?

There is actually no excuse as there are a large number of planning and preparation tips available for summer travelers online, in seasonal magazines, even from some travel agents. Having said that, some advice may put us off because it pertains a specific location or country. When planning and preparing for your summer vacation, however, we are encouraged to keep our destination in mind.

No matter what your vacation destination is, you will need to take the time of year and the climate conditions at that time into consideration. If you are visiting a tropical location, you will need to bring along the appropriate clothing. Bathing suits, shorts, t-shirts, and tank tops are common appeal found at beaches and aboard cruise ships. While you may be expecting warm and sunny weather, it is still advised that you prepare for the worst. Raincoats and an umbrella may be a great addition to your summer clothing.

Need a very good example of this? What if due to a miscalculation or a mistake in planning, you ended up at your tropical destination during their “rainy” season!!!

No matter where you are traveling to, overseas or even in your own country, I would encourage you to always have the proper forms of identification. For example, living here in Spain, we are obliged by law to always carry proof of identification which may be an id card or passport. Although this is not the case in all countries, it really isn’t worth neglecting this.

Part of our planning and preparation for our summer vacation is considering all possible eventualities. So, I would strongly encourage everyone to have the following documentary proof with them while traveling…

  • Passport
  • Driving Licence
  • Health Insurance
  • Car Insurance
  • Car Rental Agreement which may include the car insurance

For many the most popular summer vacation destinations, especially in southern Europe, are the coastal regions and the beaches. Each year millions of individuals and families flock to beaches. If you are spending your summer vacation at the beach, or you know that a great deal of time will be spent there, it is important that you bring along the appropriate clothing and sunscreen.

Believe me, I know from observing painful experiences that many of us still do not realize the dangers of sunbathing or just being out in the sun without sunscreen. The worst is when I have seen young children having a great time in the pool during the hot summer months here in southern Spain. I have then seen them the following day with painful looking blisters and sores because they had not used sunscreen or enough of it.

Always have sunscreen and plenty of it. In addition to sunscreen, you will need to make sure that you have beach towels and plenty of water or liquids on hand.

Cruises are becoming more popular as a summer vacation choice for many individuals and families who are looking for something different. If you are taking a cruise, you are advised to start preparing for your trip as soon as you book your reservation. Unlike many other vacations, a cruise often requires a larger amount of planning and preparation.

When preparing for your cruise, it is important to keep in mind where your ship will be going and what stops are planned as part of the itinerary. When on international waters or traveling to a foreign country, a passport is required.

Please don’t make the mistake of leaving this too late if you do not have a passport. Each country has its own process for receiving and approving applications. Make sure you know what to do in yours.

I have not only seen the disappointment of people who have had to cancel their vacation and lose money, I have also seen all kinds of problems arise mid vacation when passports expire. Don’t take the risk.

We all have our favorite things we take on vacation. This can range from tooth paste and soap to washing detergents. People take all sorts of things with them – just in case.

For the most part, if you forget to bring along certain supplies you can always find and purchase replacements. The only downside to purchasing what you need at your vacation destination may be the price. Popular vacation destinations may have inflated prices. Others will surprise you at how inexpensive your favorite brand is.

With the recent increase in airport security and new travel restrictions, we may all need to accept that we will need to wait until we get to our destination before buying certain products. Part of our planning and preparation is to check what we can and cannot take in our luggage.

There’s a final point I wish to make about summer vacation or any vacation preparation. We all need to make sure that we can make contact and be contacted by others.

Make sure you have the details of all the important contacts you may need at a given time. This may be family or friends. It may be your country’s consulate or your car rental company. The point is, just think how much easier it will be if you have the details at hand.

Equally, develop an itinerary and give copies of your travel plans to those that need to know so that they can contact you should the need arise.

I cannot over emphasize how important the preparation for your summer vacation is. To some, preparing for their vacation may seem a daunting task. To others, it may seem unnecessary or even boring.

How ever you may regard preparing for travel or vacations, please ensure you follow the tips suggested as well as any others you can think of.

Are you bored with the same summer vacation routine? Struggling to find that vacation of a lifetime? Then open your mind to the unique possibilities by visiting qdmarbella.com below. You will be delighted by the choice and the great comments made by clients from North America and other countries.

How the Internet Affects Traditional Media

Traditional Publishing, REST IN PEACE

This is the headline that greets you when you land on a web page erected as a memorial to commemorate the decline of Traditional Media. A photograph of a man who seems to be in distress and who’s possibly just lost his job accompanies this headline. If this does not paint a bleak picture, go on to read the 548 headlines that all sing to the same tune as the following:

  • Bad Times: NYT Says Revenue Fell 13.9% Last Month

    – Forbes.com

  • Men’s monthly magazine Arena to cease printing after 22 years

    – Guardian.co.uk

  • Cosmopolitan UK publisher to cut 100 jobs

    – Guardian.co.uk

There’s even a website entitled Newspaper Death Watch that chronicles all the publishing and newspaper houses that close down. All rather morbid wouldn’t you say?

The Deadly Spell

Let’s take a quick look at Traditional Media and how the Internet cast it’s deadly spell.

Back in the old days, we’re talking 500 years ago; Gutenberg revolutionized the printing industry by inventing the printing press. This meant bibles could be produced at a fraction the time it used to. This also meant more copies in a shorter time and the Word of God got further reach in a shorter time. Newspaper houses and Magazine publishers still use a printing press today (well thank you captain obvious).

Much later, shortly after the advent of electricity, the world was blessed with another few media breakthroughs, namely radio then a few years later, television. Marketers and Advertising agencies had it all figured out as they devised Integrated Marketing Campaigns with astronomical budgets. Ah, the good old days. Well, much to the dismay of many of these agencies, this media landscape started to change.

Behold! Enter The WWW

At first a website was seen as a cute way to put your company brochure online and on top of that the disastrous dot bomb era created skepticism that labeled the Internet as a bad media and business channel.

Fortunately, since then the Internet has matured. Now, in countries where broadband has achieved high levels of household penetration, the web has become the consumer medium of choice.

Why? Because people can do research, shop online, watch videos and connect with friends all in the comfort of their own homes. People can choose what media they want to consume, where and when they choose too, especially with mobile connectivity. Marketers can no longer dictate what advertising messages people get subjected too.

Social Media, The New Black

Then there is the phenomenon of Social Media. It changed the media landscape forever. Social Media websites have allowed consumers to connect with friends, family, colleagues and peers in ways that were never imaginable a few decades ago.

Technology has empowered the consumer to become the Prosumer. Prosumers are consumers who produce content such as videos, photos and blogs that can be instantly distributed and shared amongst millions of people via social media platforms. This is also known as user-generated content or UCG.

Here is an interesting bit of trivia about the reach of Traditional Media vs. the Internet and Social Media.

Years it took to reach a market audience of 50 Million:

  • Radio – 38 Years
  • TV – 13 Years
  • The Internet – 4 Years
  • The iPod – 3 Years
  • Facebook – 2 Years

So How Does The Internet Affect Traditional Media?

The Internet has decreased the need for Traditional Media because it enabled consumers to join social societies within their neighborhoods, across their countries and internationally. It has empowered them to converse at their leisure, 24/7, with friends.

Considering all that’s been said, the demise of Traditional Media can largely be attributed to the following factors:

  1. Decline in readership: The distribution of free news and information on the web has led to the decline in readership for traditional publications.
  2. Decline in revenues: The decline in readership means advertisers will spend their money elsewhere and this leads to a decline in ad revenue.
  3. Real-time updates: Traditional Media can’t compete with instantly updated user-generated content that’s immediately available for the world to see.
  4. The rise of UGC websites: People have the freedom of unlimited real time commentary on content while Traditional Media is static and is a one-way communication tool.
  5. Online Audio/Video channels: People can choose what they want to watch and listen, when they want to and where without any advertising interrupting their experience.

Simply put. The Internet has revolutionized the way things get done today. It has revolutionized the way we do business, the way we communicate and has broken down the walls of Traditional Media.

A recent example is the decision by Unilever UK to fire Lowe, their Ad agency of 15 years, in favor of crowdsourcing – which means it has thrown the brand creative pitch open to agencies and basically any person who can think of an idea, worldwide. This is done on the Internet of course.

Traditional Media will still be around for a while, but the Internet is getting more and more integrated into our daily lives.

Think about this. You could do without the Mail & Guardian or the MensHealth Mag for quite some time, perhaps live quite happily without it? But you just dare cut that ADSL connection…